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New Luxury Products Conquest Non-Luxury Owners


One of the most competitive parts of the U.S. new vehicle market is the lower end of the luxury space, where the Mercedes-Benz CLA-Class, Audi A3 sedan and BMW 320 all serve as gateways, at least on the car side, from the non-luxury makes up to the prestige brands.

Automotive Hybrid Model Counts Continue to Rise, but Sales Don’t Keep Pace


There is a theory that by adding a model (to a brand or segment, for example), sales will go up. IHS/Polk new vehicle registration data indicate this does not always occur in the area of alternative fuel vehicles. The number of hybrid models in U.S.

Automotive Hybrid Model Counts Continue to Rise, but Sales Don’t Keep Pace


There is a theory that by adding a model (to a brand or segment, for example), sales will go up. IHS Automotive new vehicle registration data indicate this does not always occur in the area of alternative fuel vehicles.

Luxury Automotive Leadership Now a Three-Way Contest


There is a scene in the movie, “The Right Stuff” (about the Project Mercury program in the early 1960s to send an American into space) in which the astronaut candidates are undergoing endurance testing.

Land Rover and Dodge Appeal to the Young Automotive Buyer


Today’s new vehicle buyer is just under 52 years old, up slightly from two years ago and about a year from 2009.

Small Crossovers Outpace Sedans for First Time Ever


Even though IHS Automotive divides the U.S. automobile industry into over 30 segments, one segment – mainstream midsize cars - has been the most popular category for ten years in a row.

Nissan Targets 5% Auto Market Share with New Facility in Brazil


Nissan just opened a new plant in Brazil, with capacity to make 200,000 light vehicles per year. Nissan has built the Livina/Grand Livina MPVs and the Frontier pick-up in a plant owned by Renault in the southern part of the country.

Jeep Off to Extraordinary Start in 2014


As the automotive world focuses on the GM recall crisis, other stories are getting less visibility than they otherwise would. One of these is Jeep and its amazing start to 2014. Consider the following: In the first three months of 2014, Jeep dealers delivered 145,839 new trucks, almost 45,000 (45%) more than a year ago, the largest increase of any brand in the industry (other than the 331% increase at low-volume Maserati).

Millennials: Buying Fewer New Cars, but More Brand Loyal


A new study by the Pew Research Center on millennials (age 18-34, also known as Generation Y) provides financial data that support new vehicle registration data collected by IHS Automotive/Polk.

Small Crossover Sales Explode in February


February U.S. car sales were driven in part by the appeal of mainstream compact crossovers. These vehicles offer the ideal combination of value for the money, good fuel economy, car-like driving characteristics, and SUV-like functionality.

Are Brands Important?


In “Twilight of the Brands” in the February 17/24 issue of “The New Yorker,” James Surowiecki  discusses the challenges facing brands in today’s information-rich U.S.

Are Brands Important?


In “Twilight of the Brands” in the February 17/24 issue of “The New Yorker,” James Surowiecki  discusses the challenges facing brands in today’s information-rich U.S.

Who is Buying the Tesla Model S?


Given all the attention recently focused on Tesla, I thought it would be interesting to see who is buying the Model S.

When Porsche Outsells Other German Luxury Brands in Brazil


Do you think a Jeep Grand Cherokee is a direct competitor of a Porsche Cayenne? Would you add the Volkswagen Touareg to the competitive set?

Which Vehicles Topped Google's Search in Brazil?


When Google released its Zeitgeist 2013, a compilation of the most googled terms of the year, the Hyundai HB20 reached the top spot for the Brazilian automotive industry.

Five Car Brands that Excelled in 2013 and Why


U.S. car dealers delivered 15,600,199 new cars and light trucks in 2013, up 8% from 2012. This is the fourth consecutive year-over-year increase and follows three years of double-digit growth from 2010 through 2012 as the industry climbed out of the 2009-10 recession.

The Best-of-the-Best: Automotive Loyalty Award Winners Named


It was my pleasure to be a co-presenter last night, along with Edouard Tavernier, as 33 winners were recognized for automotive loyalty and conquest during the Polk Automotive Loyalty Awards presented by IHS.

Luxury Share of U.S. Auto Market Remains in 10-11% Range


The competition in the luxury part of the U.S. new vehicle industry has perhaps never been as intense as it is right now, and, in a related trend, new product activity in this space is as frenetic as ever.

Inconsistent Trends: Local Oil Production and EV Sales


Given the complexities of the global and U.S. economies, inevitably there are going to be economic and/or industrial trends that run counter to one another, but it seems to me that we are now experiencing two movements that are particularly inconsistent.

How Quickly Should an OEM Phase a Vehicle Out?


I always think about the title of this post – how quickly should an OEM phase a vehicle out? – when I analyze Chevrolet’s numbers in Brazil, the second market for the brand just behind the U.S.


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