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This article appears in the Fall 2015 Issue of HOW Magazine. Find the full issue in MyDesignShop or Subscribe.
Pen in hand, you listen to your client as they talk about what they are looking for in a logo design.
Creative and branding expert Teressa Iezzi dissects the copywriter-designer relationship in her book The Idea Writers: Copywriting in a New Media and Marketing Era: “If storytelling is the essential job of the copywriter, design is the starting point of the story; design can inform how a story plays out and how a brand touches people at every stage in their interaction with it.” In today’s iterative, digital world, placeholder copy can no longer replace the need for strategic collaboration from the get-go.
Holiday cards are extremely popular among businesses and individuals looking to reconnect with friends, family and customers.
The process of crafting a narrative and communicating messages has distinct steps. Paul Zappia and Colin Ozawa of Down the Street Designs (or DTS) created a motion design for InMovement, whose goals are to reinvent the way we work and address the harmful effects of a sedentary day.
There was an abundance of great logo design in this year’s Logo Design Awards entries, something we’re especially excited about because when it comes down to it, logo design can be both highly challenging and exceptionally rewarding.
Editor’s Note: This is part 14 in Emily Potts’ inspirational series, Design Links. Every other week she features three artists whose work offers fresh, fun, and stimulating creative inspiration.
Illustrator Jim Mehsling has drawn so many comic book covers that he’s lost count of how many he’s done.
It’s impossible for me to talk about 3D lettering without mentioning Katlego Phatlane, who sees all 2D type in 3D “almost immediately.” How cool would that creative superpower be?
HOW Design Live is more than a professional conference. It’s an inspiration-packed, global creative gathering guaranteed to open your mind, fuel your soul and power your career. The dynamic city of Atlanta hosts HOW Design Live, May 19 – 23, 2016.
“When I gain these ruby slippers, my power will be the greatest in Oz!” – The Wicked Witch of the West Color associations are powerful tools for graphic designers.
Our world is changing by the second. The programs and processes you learn today can become outmoded and obsolete tomorrow — if not later today.
HOW’s events team and our outside programming partners have been hustling all summer and fall — working to create an even more amazing conference experience for you in Atlanta in 2016.
Do you design your own typefaces? Are you passionate about type-centric design work? Have you produced an excellent handlettered project?
HOW’s Logo Design Awards, presented by HOW Magazine and F+W Media—publishers of Logo Lounge 9—recognizes the best of the best when it comes to great logo design. A logo is one of the most important aspects of any business, and the team at HOW loves seeing the fantastic logos you’ve created.
HOW Design Live 2016 will be better than ever. Register by November 19 for your best price! Even though he’s the same person on the inside, every day Alex wakes up looking like a different person.
HOW Design Live 2016 will be better than ever. Register by November 19 for your best price! When we think poster design, we normally think about awesome movie posters or posters of our favorite musical artist.
Print Magazine’s Typography & Lettering Awards recognizes excellence in typeface design, typographic work and hand lettering.
If you enjoyed last year’s freelance line up at HOW Design Live, this year’s programming will blow you away.
YouTube is the second largest search engine in the world and the largest online video delivery platform in the world.