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Much too often within the advertising industry or rather within the communications arena altogether, we neglect to focus on the desires and needs for the consumers.
Wow, what can be said about this incredible new campaign from Homeless Fonts except that their idea is commendable and their execution of that idea is superb.
There are so many great advertising campaigns out there that are targeting the big issues of humans rights, and more specifically women’s rights, that is can be hard be have your message heard above the noise.
What better way to beat the summer heat than with a huge slip and slide? A couple weeks ago, Bear Naked partnered with Youtube sensation, Devin Supertramp to bring you “Urban Slip and Slide”, an exciting marketing campaign hosted in Potrero hill off 17th street in San Francisco.
Like guerrilla soldiers forced to use limited resources to fight mightier opponents on the battlefield, guerrilla marketers rely on strategic strikes to gain a foothold in the digital marketplace.
Talk about dedication to your product! A Chinese man named She Ping, who works as both a beekeeper and a honey merchant has covered his entire body with around 460,000 bees in an attempt to bring more (excuse the pun) buzz to his honey.
If you think there’s no such thing as a personal brand, you obviously haven’t met Adam Pacitti. Adam was a recent university graduate with a first class degree, and absolutely no job prospects.
A new guerrilla marketing campaign from BBDO Belgium has hit the interwebs recently, and small though it is, it has most certainly caught our attention.
Despite being an enormous multi-national, billion-dollar company, Coca-Cola has really distinguished itself with small-scale guerrilla marketing.
If you own a retail business and you haven’t offered a coupon to lure new customers and reward your current ones, this new research will convince you to start.
It’s not ever day you see an advertising campaign that both hits the big time in terms of viral success, and makes it into the popular culture of its target country.
Brussels, 25 June 2014 – The whole world has its eyes on Brazil. On television, via the internet and on big screens erected in squares, parks and stadiums around the world.
At some point everybody knew that our society’s obsession with fitness was going to translate over to our nearest and dearest in the animal kingdom.
As a part of New Zealand Music Month in May, beer company Beck’s released an innovative new poster idea with the public on the streets of New Zealand.
When we think of Guerrilla Marketing, some of the associations that come to mind are unconventional, energetic, surprising, socially involved and intended to leave a lasting impression.
Heineken, as you may or may not remember, made headlines last year for their innovative campaign called The Decision.
In a world of status updates, hashtags and check-ins, it’d be pretty difficult to avoid traces of the 2014 World Cup even if you tried.
Creative bar coaster designs can be a unique way to market your product or service. It’s a place that is often overlooked, but a striking design can certainly start a conversation with a potential new customer. If you considering creating a unique coaster, you’ve come to the right place!
Just because you incorporated digital signage into your store doesn’t mean customers are going to be automatically mesmerized by the content.
Westin Hotels & Resorts created a very unique vending machine to encourage people to run a 5K in New York on June 4th.