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Attention is a Gift: Once you have my attention, why should I care?


I’m frustrated that my worth in this world is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work.

What Do You Stand For? #WDYSF


To change, to make things matter to real people, everything must begin with a new perspective and approach.

It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?


    Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions.

Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle


What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year.

Like Every Business, We Too Stand on the Path of Disruption


Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You!

Creating Truly Personal Omni-Channel Customer Experiences


During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies.

The New Marketing Contract and Why Context is the Future of Marketing


We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses.

Today’s Digital Video Revolution & The Future of Brands


Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns.

The Moment of Truth – Connected Customers and How to Re-Imagine Customer Experiences


And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed.

Using Big Data to Understand Small Moments of Truth


Guest post by Gib Bassett (@gibbassett), gib.bassett@oracle.com “Businesses today must invest in experiences because that’s what people want.” – Brian Solis So says Brian in this recent post.

State of Mobile Commerce: An Evening in San Francisco with Criteo


I recently had the opportunity to co-host an event in San Francisco with Jonathan Wolf of Criteo to discuss the past and future of retail and mobile commerce.

Internet of Things is Here: What’s Your IoT Strategy?


The Internet of Things (IoT) is so much more than smart refrigerator that tell you when you need to go to the grocery store, wearables that track your steps or the smart watches you’re thinking about not getting.

Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World


Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution.

How the Next Five Years Will Revolutionize Business


Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition.

Embracing the Audience: 5 Tips on Customer-Based Marketing


After I presented at the Digital Media Summit in Toronto, I sat down with Sylvia Ng, VP of Growth and Analytics at ScribbleLive to discuss challenges and opportunities ahead for digital marketers.

No One Will Remember Your Failures; Everyone Will Remember Your Success


No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward.

The Expertise Gap is Real and Employees Need Your Attention Now


The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that.

Working for More Than a Living


Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation.

When You Share Experiences You Help Strangers Make Decisions


Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next.

Thanks Millennials! The Digital Revolution is Only Just Beginning


  Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over,  exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet.


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