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The Wrap: Inside Netflix’s Plan to Crush Apple Globally


By Daniel Holloway, The Wrap Analyst tells TheWrap of the streaming service’s Japan launch, “It’s only going to push Apple in terms of having to go toward the same types of deals around the world” Netflix launched in its 81st country Wednesday, and it’s a big one.

CIO: Inside Apple’s odd, yet effective, social media strategy


Credit: REUTERS/Dado Ruvic By Matt Kapko, CIO Excerpt Apple has repeatedly shunned the status quo and routinely defied the odds of success throughout its nearly 30-year history.

The 10 Commandments of Content Marketing


Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.

The 10 Commandments of Content Marketing


Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.

The 10 Commandments of Content Marketing

Examples include newer channels like Periscope, Meerkat, Snapchat, et al. There will always be the next big thing, but you don’t have to chase after them.

CNN: Virginia murders show ugly side of autoplay

RIP Alison Parker and Adam Ward By Sara Ashley O’Brien, CNN The video circulated swiftly on social media.

Attention is a Gift: Once you have my attention, why should I care?


I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work.

Attention is a Gift: Once you have my attention, why should I care?


I’m frustrated that my worth in this world is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work.

What Do You Stand For? #WDYSF


To change, to make things matter to real people, everything must begin with a new perspective and approach.

It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?


  Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions.

It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?


    Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions.

Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle


What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year.

Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle


What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year.

Like Every Business, We Too Stand on the Path of Disruption


Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You!

Creating Truly Personal Omni-Channel Customer Experiences


During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies.

The New Marketing Contract and Why Context is the Future of Marketing


We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses.

The New Marketing Contract and Why Context is the Future of Marketing


We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses.

Today’s Digital Video Revolution & The Future of Brands


Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns.

The Moment of Truth: Connected Customers and How to Re-Imagine Customer Experiences


And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed.

The Moment of Truth – Connected Customers and How to Re-Imagine Customer Experiences


And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed.


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