Digital transformation is only becoming more prominent in driving business modernization. Yet today, it is rarely designed, led and managed as one, sweeping, coordinated effort across the enterprise.
My good friend and journalist Dan Tynan wrote two exceptional pieces on digital transformation in Adweek, “5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs” and “Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age.” If you’re not in marketing, please don’t stop reading yet!
The evolution of modern commerce is underway. Every day, we are introduced to new, niche players that introduce new personalized product and business models.
For all of my Spanish speaking friends, my Prophet colleague Joseph Gelman and I have published an in-depth article based on my research-based maturity framework, “The Six Stages of Digital Transformation.” I hope it helps you. Espero que te ayude.
Oracle invited me to present at its Modern Customer Experience event in London. That was one of the most memorable speaking experiences I’ve had to date.
We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve.
In many progressive cases, digital transformation prioritizes customer experience initiatives. Because it focuses (or should) on customer behavior, preferences and outcomes, digital transformation can, in its own way, making businesses more human.
I constantly face a challenge in that I spend so much time researching and writing that I barely have time to promote my research and writing.
There are no shortage of books to help you become a modern or innovative marketer. At the same time, there is a scarcity of useful, actionable and thought-provoking content to actually help you excel.
We all talk of change. But it’s a much different story when the need to change becomes our reflection in the mirror.
Once upon a time, brands and agencies set out to tell the most engaging, transparent and shareable stories the world had ever seen.
Why bridging the gap between current guest experience and their expectations holds the key to the travel industry’s success.
Jeff Ashcroft is a dear friend of mine. He’s the host of the popular #MMChat on Twitter every week where he hosts some of the most progressive conversational streams on business modernization and innovation.
On this final episode of Digital Outliers Season 1, my dear friend Stowe Boyd joins to discuss the “humanities of it all.” Stowe is futurist and editor-in-chief at Work Futures.
It’s a new year and not necessarily another step forward. This isn’t the first time I’ve used this profound picture by Banksy as inspired by Meek.
I have to tell you, I am absolutely loving the Digital Outliers podcast series and I hope you are too.
Each year, my friend Jim Marous assembles some of the industry’s most interesting perspectives on retail banking trends and predictions for the year ahead.
Part 3 in a media tour series for my 2016 keynote at Digital Business World Congress (DES) in Madrid, Spain.
Not that long ago, I spent time with Kevin Delaney and the digital transformation team at Cisco’s Connected Futures to explore the evolving consumer landscape.
Digital transformation is affecting every aspect of our world. Looking beyond the typical business case studies, some of the most interesting, and overdue, work in digital transformation is happening within local, state and federal governments.