Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next.
Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over, exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet.
Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice.
Guest post by Dorie Clark is a marketing strategist who teaches at Duke University’s Fuqua School of Business.
The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson.
While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produce The Digital Marketing Show.
Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness.
Guest post by Jason Shah is the founder and CEO of Do (do.com), a collaboration platform that helps people run productive meetings and do work they love.
Facebook Messenger Becomes a Platform Following F8, Facebook’s semi-annual developer conference in 2014, I suggested that Facebook was evolving from a social network into a bona fide social ecosystem.
Digital Darwinism is forcing businesses to #AdaptorDie. Many realize that customers are different. At the same time, leaders understand that how employees want to work is also changing.
Experience becoming more important than the product itself. What is experience? It’s not a thing, it’s everything.
The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location.
Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers.
All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours.
Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be.
By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (steam) live experiences with friends and followers on Twitter.
I’ve long admired the work of Anil Dash and Gina Tripani over the years. In many ways, each as shaped my perspectives in new media and its impact on our professional and personal lives over the years.
When I was in London, I visited the Smart Focus HQ to shoot a series of videos, host a webinar and also sign books for local marketing professionals (videos and webinar accessible here.) While there, something unplanned and very cool began to surface and I’m excited to share the result with you here.
Even Pivots make pivots. Such is true for the Pivot Conference. After 5 wonderful years, Pivot is moving away from a traditional conference format toward one focused on “user generated learning experience.” I’m moving into an advisory role and Matt Godson, Mike Edelhart and the Momentum team will carry the Pivot torch proudly.
Customer experience is the sum of all engagements and interactions a customer has with your business in every step of their journey and lifecycle.