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Let Digital Natives Be Your Guide in Defining the Future of Work


Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect.

The 2014 State of Digital Transformation


Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation.

Live Your Brand the Way Your Customers Do


For the record, the image above attributes the quote, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” I know these aren’t the words of Darwin as a result of research that went into my book, The End of Business as Usual in which I introduce the concept of Digital Darwinism (the evolution of society and technology vs.

The Disconnect in Connecting the Workplace


There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity.

The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships


LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement.

Social Media is Lost Without a Social Compass


Marcia W. DiStaso and Denise Sevick Bortree recently published university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations.

Broadcast Yourself(ie): If You Think Gen Y is Different, Wait Until You Meet Generation Z


How teens use social media and why it matters to you. Generation Z = (Today’s Teens, Preteens and Children) If you want a glimpse of the future of technology and its impact on society, study how younger generations interact with one another today.

Unicorns, Startups, and Giants: The New Billion Dollar Benchmark in Silicon Valley


Silicon Valley is more than a place, it’s a movement. While many debate where the “next” Silicon Valley will gain prominence, the point that many onlookers miss is that innovation is at the heart of the crusade.

Yo. Srsly?


App: Yo. User: Yo App: Yo User: Yo, sup? App: Yo User: Yo, you for real? App: Yo User: Yo, I’m out. A new app that lets you send “yo” to friends is real and its initial $1 million investment is also real.

Every Company is a Cloud Company: The Relationship Between Technology and the Future of Business


People first. That’s where this discussion begins. My guest on this episode of Revolution is NetSuite CEO Zach Nelson.

Disrupting the B-to-B-to-C Model


Guest post by Gib Bassett (@gibbassett), Global Program Director, Consumer Goods, Teradata Business disruption sometimes happens very quickly, almost too fast to react.

10 Quotes on The Future of Business


10 quotes by Brian Solis on the Future of Business from Prezly Every now and then, I receive a nice surprise that gives me pause.

The Accidental Narcissist and The Future of Customer Engagement


Have you ever noticed that your Facebook News Feed is the digital equivalent to “It’s a Wonderful Life?

Connected Customers are Invisible to Those Who Value Demographics


Why Generation-C requires empathy and personalization not marketing… In 2012, I spoke at a conference in Amsterdam focused on big data and intelligence to help businesses keep pace with the new generation of connected customers.

Improving Customer Targeting and Personalization Through Social Identity


Guest post by Andrew Jones (@andrewjns), analyst at Altimeter Group covering Social Media and Customer Experience Modern marketing is about more than just informing prospects and customers about products, but building relationships with them.

Q&A: The 7 Success Factors of Social Business Strategy


Last year, my Altimeter Group colleague Charlene Li and I published a series of research reports on the state and evolution of social business.

Guiding the Customer Journey


Guest post by John Jantsch is a marketing consultant, speaker and author and the founder of the Duct Tape Marketing Consultant Network.

ASCAP and the Great Pandora Battle Where Artists and Musicians Pay the Price


Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc.

Investing in Social Networks to Earn Influence and Reciprocity


On this special episode of Revolution, we meet Porter Gale, former VP of Marketing of Virgin America, advisor to exciting startups and business ventures, avid speaker, and also the author of the best-selling book, Your Network is Your Net Worth.

Facebook Evolves from Social Network to Social Ecosystem


Every so often, Facebook hosts its f8, a conference in San Francisco aimed at developers, media, and partners.


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