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Internet of Things is Here: What’s Your IoT Strategy?


The Internet of Things (IoT) is so much more than smart refrigerator that tell you when you need to go to the grocery store, wearables that track your steps or the smart watches you’re thinking about not getting.

Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World


Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution.

How the Next Five Years Will Revolutionize Business


Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition.

Embracing the Audience: 5 Tips on Customer-Based Marketing


After I presented at the Digital Media Summit in Toronto, I sat down with Sylvia Ng, VP of Growth and Analytics at ScribbleLive to discuss challenges and opportunities ahead for digital marketers.

No One Will Remember Your Failures; Everyone Will Remember Your Success


No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward.

The Expertise Gap is Real and Employees Need Your Attention Now


The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that.

Working for More Than a Living


Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation.

When You Share Experiences You Help Strangers Make Decisions


Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next.

Thanks Millennials! The Digital Revolution is Only Just Beginning


  Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over,  exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet.

The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]


Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice.

Becoming a Thought Leader in the Digital Era


Guest post by Dorie Clark is a marketing strategist who teaches at Duke University’s Fuqua School of Business.

When Hospitality Becomes an Art, It Loses Its Very Soul


The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson.

How Marketers Can Thrive in an Era of Digital Darwinism


While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produce The Digital Marketing Show.

Habits are the Invisible Architecture of Everyday Life


Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness.

The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement


Guest post by Jason Shah is the founder and CEO of Do (do.com), a collaboration platform that helps people run productive meetings and do work they love.

Facebook’s Messenger Becomes a Platform, The Sharing Economy Creates a Shut-in Economy + WTF Indiana – ContextMatters #8


Facebook Messenger Becomes a Platform Following F8, Facebook’s semi-annual developer conference in 2014, I suggested that Facebook was evolving from a social network into a bona fide social ecosystem.

The Future of Business is About Experience Architecture


Digital Darwinism is forcing businesses to #AdaptorDie. Many realize that customers are different. At the same time, leaders understand that how employees want to work is also changing.

Experience Begins Here


Experience becoming more important than the product itself. What is experience? It’s not a thing, it’s everything.

Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be


The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location.

Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7


Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers.


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