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adidas Originals unveils the SS17 EQT lineup

The lineup gets a new signature color and the latest adidas technology. adidas Originals is giving the Equipment line from the '90s a comprehensive update that that refines the styles for 2017 with their latest materials, a new signature colorway, and of course, the Boost sole.

The 2018 Mustang gets new tech and a sharp refresh

The new model gets a digital dash, a new face, and more power. The sixth-generation Mustang has proven to be a big hit and Ford hopes to continue that success with the car's 2018 refresh.

Julius Tart Optical returns with its collection of eyewear classics

The brand returns with the help of the founder's nephew. Richard Tart, nephew of Julius Tart, has teamed up with TheLight Co., who's behind eyewear brands such as Native Sons to bring back Julius Tart Optical back to its former glory.

Montblanc's newest timepiece is inspired by classic racing instruments

Based on the Minerva Rally Timer. Montblanc is looking back to Minerva's history in stopwatches to inspire its new limited edition, the TimeWalker Chronograph Rally Timer Counter.

Cartier's Drive de Cartier gains a moonphase and a new ultra-thin verison

Two new versions of an already classic Cartier timepiece. The Drive de Cartier was an instant hit with Cartier fans and watch fans alike with its perfectly-sized 40mm cushion case and in-house movement.

Nike launches the Hypervenom 3

The third-generation of the flagship soccer boot makes its way to the pitch. Nike is introducing the third generation of its Hypervenom soccer boots, which get a big redesign with Flyknit uppers and a new plate.

Bamford assembles the perfect watch kit for collectors and enthusiasts

Everything you need to maintain your timepiece. Whether you have one or one hundred watches, every great watch needs a proper tool kit.

A. Lange & Söhne's Tourbograph Perpetual “Pour le Mérite” is classic watchmaking in its ultimate form

684 pieces of watchmaking perfection. The A. Lange & Söhne Tourbograph Perpetual “Pour le Mérite” knows a couple things about bringing complicated watches to fruition.

Urwerk's UR-T8 marks 20 years of haute horology

A major milestone for the unconventional watchmaker. We imagine that two decades in the watch business is no easy feat, especially when you're talking about the kinds of watches that Urwerk builds.

MB&F create their first dive watch, the HM7 Aquapod

Their latest horological machine hits the water. As you've seen from our previous posts today, there has been quite a few bits of eye candy to come out of SIHH, but MB&F's newest model definitely takes the cake.

Panerai debuts a duo of high-tech Luminors

The company experiments with some interesting new materials for their latest watches. Looks like Panerai's R&D labs have been hard at work on the future of the brand and today they've unveiled what watch fans have to look forward to this year.

Stelton celebrates the 50th Anniversary of Arne Jacobsen's Cylinda-line

50 years later and still as modern as ever. The Cylinda-line began its life as many great ideas do: as a sketch on a napkin during a meal.

Reelight's UGO is a simple, must-have essential for any bike

A no-brainer for night-time riders. Designed by the talented folks at Kilo, the Reelight UGO is just what you need if you find yourself on a bike during the evening hours.

IWC launches an all-new Da Vinci Collection

The new designs return to a more traditional, timeless form factor. You can always count on IWC to start the year with a stunning new collection of watches and 2017 is no different.

Where Bartenders Drink is the new bible on bars

An essential read to find the best bars in the world. There's a lot of bars out there, Phaidon's latest guide joins "Where Chefs Eat" and "Where to Eat Pizza" with a must-have guide on the best bars in the world: "Where Bartenders Drink is THE insider's guide.

Rancourt's Hastings Boot is a heavy duty workhorse

You'll be wearing these for years. It's hard not to fall in love with Rancourt's Hastings Boots at first glance.

The Dalmore's new 50 Year old celebrates half a century of its Master Distiller's work

Honoring Master Distiller, Richard Paterson. The Dalmore is releasing a new 50 Year Old Single Malt to celebrate its Master Distiller, Richard Paterson.

Audemars Piguet debuts a Royal Oak in matte brushed ceramic

Matte. Brushed. Ceramic. Hodinkee is calling this AP the "hottest watch of SIHH 2017" and we could not agree more.

Viberg's Service Boot gets dipped for Haven's 10th Anniversary

A strong new addition to their 10th Anniversary collection. Viberg is contributing to Haven's 10th Anniversary collection with two pairs of their Service Boots that have undergone a thorough dyeing process.

Ressence updates its Type 1 watch with a new shape

The unconventional timepiece now comes in a slimmer design with a new cushion case. Ressence is introducing a new silhouette to its lineup that takes its unconventional timekeeping spheres and wraps them in an elegant cushion case.