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The Backed Pack: Batteriser extends the power of alkaline batteries


Each week our friends at Backerjack highlight a successfully crowdfunded gadget. This week, we look at Batteriser, a small battery add-on that can radically extend the life of alkaline batteries.

German car makers agree to buy Nokia’s mapping business for $3.2B, report says


A new report says that a consortium of German car makers have agreed to buy Nokia’s Here mapping technology.

Why your board needs a director like Donald Trump


GUEST: Corporate boards fail for all kinds of reasons. Some boards lack the appropriate skillsets or experience around the table.

Six reasons why there are two 5Gs … and maybe more


GUEST: My company, InterDigital, recently sponsored a survey conducted by the Telecom Industry Association on the topic of 5G development and deployment – one of the first of its kind, and necessary reading in these early days of 5G.

Reservations for first all-Liquid Metal Turing phone are now open


You can now reserve the anticipated Turing phone, known for being the first all-liquid metal phone. The phone comes in three color schemes: purple and gray (beowulf), blue and red (pharaoh); and red and white (cardinal).

The cybernetic you is coming — and it’s nothing to fear


GUEST: We manage our work calendars and our home calendars, we read social media feeds, we obediently respond to emails and text messages and dismiss push notifications.

18 miles in 7 minutes: The Shanghai Mag Lev train is so futuristic (video)


Disclosure: The organizers of ChinaJoy paid my way to Shanghai. Our coverage remains objective. SHANGHAI — For the second time in my life, I rode Shanghai’s Maglev (magnetic levitation) train to the airport for just seven minutes and 20 seconds.

Why cost-per-human should be the new currency in digital advertising


GUEST: Viewability is an ongoing hot-button issue in the advertising industry. When fewer than half of all impressions are actually seen by humans – and the constant threat looms of bad actors using robotic or other means to create false non-human traffic (NHT) – how do we know what we are truly getting for our digital dollars?

Former Sony CEO Idei hired as consultant for Chinese game developer Youzu

Here’s a sign of the times. Nobuyuki Idei, former CEO of Sony and a man with a lot of clout, has been hired as a consultant for Chinese game developer Youzu.

Resist the temptation of a brand spin-off — we learned this the hard way


GUEST: Since becoming the CEO of 99designs four years ago, I’ve quickly learned about what goes into establishing a brand.

Our startup got rid of email, meetings, and managers — and thrived


GUEST: Our company has just turned eight years old, has a presence in all of Latin America, and currently has 36 members on its team.

U.S. regulator says hacking risk may be broader than Fiat Chrysler


WASHINGTON (By David Morgan, Reuters) — The cybersecurity issues that led Fiat Chrysler Automobiles NV to recall 1.4 million vehicles last month could pose a problem for cars and trucks from other automakers, the top U.S.

Data scientists to CEOs: You can’t handle the truth


GUEST: Too many big data initiatives fail because companies, top to bottom, aren’t committed to the truth in analytics.

$600 premium Android phones are getting harder and harder to sell


ANALYSIS: The two big phone announcements of the week featured new Android devices — the OnePlus 2 and the Moto X Style — with specs that compete well with $600-plus premium phones, yet cost between $300 and $400.

Former CEO of collapsed Mt.Gox bitcoin exchange arrested in Japan: reports


TOKYO (By Elaine Lies, Reuters) — Mark Karpeles, the former head of defunct bitcoin exchange Mt. Gox, was arrested on Saturday in connection with the disappearance of hundreds of millions of dollars worth of the virtual currency, Japanese media reports said.

The end of app isolation: How our apps will work together to serve us better


GUEST: In mobile, “context” is everything. Where you are, what time is it, what you are doing — these things are essential elements to delivering a great mobile experience.

Robots won’t fully catch on until they can see and touch like we do


GUEST: There’s no doubt we have the Silver Screen to thank for much of today’s lightning fast progress in automation and artificial intelligence.

3 reasons natural-language tech has more potential than you think


GUEST: With the announcement of funding for AI-driven DigitalGenius last month, artificial intelligence, and particularly Natural Language Processing (NLP), have been making headlines recently.

It’s time for marketers to adapt to vertical videos


GUEST: Vertical videos. Chances are that you’ve missed out on this ongoing debate over whether or not to incorporate vertical videos into marketing efforts, but with Snapchat ramping up its promotion of the format, it seems the haters are on the way out.

Boston’s best CMO fired from HubSpot: allegedly tried to obtain Dan Lyons’ tell-all book


Two months ago we surveyed over 2,000 Boston marketers for our CMO-only conference in Boston, looking for the best local chief marketing office.


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