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Nielsen Social Content Ratings, Week of Feb. 12: NBA All-Star Game, Olympics Reign

The 2018 National Basketball Association All-Star Game and the 2018 Winter Olympic Games dominated Facebook, Twitter and Instagram during the week of Feb.

Facebook Just Announced Another Music Licensing Deal

Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing solutions provider ICE Services.

Ford North American President Raj Nair Out Over ‘Inappropriate Behavior’ After Internal Investigation

Raj Nair, North American president for Ford, is leaving the company following an internal investigation into "inappropriate behavior." "We made this decision after a thorough review and careful consideration," said Ford president and CEO Jim Hackett, in a statement.

Agencies Primarily Blame Clients for Inefficiencies, According to This Productivity Report

A majority of advertising professionals don't think their agencies are operating as efficiently as they could be--and in most cases, they blame clients.

YouTube Vows to ‘Improve Our Systems’ After Conspiracy Video Rises to No. 1 on Trending

On Wednesday morning, YouTube's No. 1 trending video used footage from a CBS Los Angeles video to suggest that David Hogg, one of the survivors of last week's mass shooting at Marjory Stoneman Douglas High School in Parkland, Fla., was an actor and not an actual student at the school.

Carmichael Lynch Launches ‘Runnin’ With Sasquatch’ Campaign for Jack Link’s Amidst Client Review

Earlier this month, Carmichael Lynch confirmed it was not participating in Jack Link's creative review, conducted by agency search consulting firm Pile, with the agency instead being "evaluated on current and ongoing work," according to a Jack Link's spokesperson.

You Can Experience What It’s Like to Be Inside Westworld With This Immersive Activation at SXSW

South by Southwest attendees will get to experience what it's like to be part of Westworld. Well, sort of.

Air New Zealand Launched an #EmojiJourney Campaign on Facebook, Twitter

Air New Zealand launched a new campaign on its Facebook and Twitter pages called #EmojiJourney. When users see an #EmojiJourney post on the Air New Zealand Facebook or Twitter accounts, they'll be encouraged to comment or reply with the three emoji that would best describe their ideal New Zealand vacation.

Group Launches ‘3 Billboards’-Inspired Ads Calling Out Paul Ryan After Parkland School Shooting

Progressive Turnout Project, a Democratic political action committee, launched a Three Billboards Outside Ebbing, Missouri-inspired campaign today demanding stricter gun control laws and specifically calling out House Speaker Paul Ryan for not proposing legislation in the wake of another deadly school shooting.

‘We Need to Talk’ Becomes the Rare Facebook Watch Show to Get Renewed

It's been six months since Facebook rolled out Facebook Watch, its vertical featuring original series from dozens of publishers and companies like Discovery Communications, Hearst and Quartz.

Goodyear Packs Its Legacy-Rich Ad With Unseen Footage From Dale Earnhardt Jr.’s Family

Legacies are often defined by a great name, and you can't make a name without a certain amount of stability.

A Quicker Way to Add People to Messenger Audio or Video Chats

Facebook just eliminated the need to hang up and launch a new audio or video chat on Messenger when users want to add more people to the conversation.

Vox Media Lays Off 50 Staffers

Vox Media is cutting approximately 50 employees--or about 5 percent of its 1,000-person workforce--from several of its sites and offering "role changes" to a dozen others.

After One Year, Lara Cohen Returns to Twitter

One year ago Thursday, Twitter head of entertainment talent and lifestyle partnerships Lara Cohen announced that she was leaving the social network.

Why the GDPR Is Actually a Good Thing for Brands

In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) to strengthen the security and protection of EU residents' personal data.

2-Page Ad in The New York Times Calls Out NRA-Backed Members of Congress

Two gun control groups, Everytown for Gun Safety and Moms Demand Action for Gun Sense in America, have taken out a two-page ad in today's The New York Times listing members of Congress who have accepted donations from the National Rifle Association.

How Audience Targeting Is Changing in the Age of Digital Transformation

The advertising industry is notoriously fickle. Cast your mind back to the 1950s when large companies with larger budgets would broadcast messages to consumers, telling them what they needed.

Ryan Reynolds Now Owns Aviation Gin, Because ‘It’s the Best Damn Gin on the Planet’

Ryan Reynolds is the latest celebrity to get into the alcohol business. The Deadpool star has purchased an ownership interest in Portland, Ore.-based Aviation Gin.

Media Buyers and Brand Executives Are Optimistic About Twitter’s 2018 Focus

Twitter has problems. Hoaxes run rampant, bots spread propaganda, and then there are the Nazis. On the business end, the platform experienced a significant user growth jump before plummeting back to Earth, and it constantly faces an impatient Wall Street, even after posting its first net-profit quarter in Q4.

Why Social Media and YouTube Creators Want More Diverse, Authentic Content

There is a strange thing happening with content creation on the internet. From giants like YouTube, Facebook and Twitter to the social media flavor of the moment, content creators are maturing and becoming more aware of the diversity of their audiences.