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Russell Westbrook Gets the Best Hype Man Ever in Bravado-Packed Jordan Ad


The new Air Jordan XXX sneakers on Russell Westbrook's feet might actually be spaceships, a new commercial suggests—so everyone should probably get out of his way.  The Oklahoma City Thunder point guard stars in the ad for Nike's subsidiary Jordan Brand, along with a young hype man who delivers a searing introduction as Westbrook walks, in slow motion, onto the court.  Titled "Make Space," the minute-plus ad, created by Wieden + Kennedy New York, is aimed squarely at basketball fans and packed with game slang praising Westbrook's skill at getting buckets (points), boards (rebounds) and dimes (assists).

Benetton Used Facial Recognition to Find a Single 'Face of the City' for 6 Global Capitals


To promote Benetton's Carnival Capsule Collection, dubbed "a celebration of color in all its shades," 180 Amsterdam came up with an idea that gives the company's cause-facing manifesto a modern twist.

Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa


Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became a pitch for the Quesalupa, which Taco Bell introduced with its own national ad on the game.

Yet Again, St. Louis Is Forced to Endure the Year's Most Distressing Super Bowl Ad


Poor St. Louis. Every year they sit there on Sunday Bowl Sunday quietly trying to enjoy their constipation and irritable bowel ads, only to be subjected to something truly bleak—PSAs about how heroin can utterly destroy your life.

This Designer's Minimalist Year of the Monkey Poster Looks a Lot Like ... Something Else


Minimalist design is great when it works, but sometimes the results can leave themselves wide open for interpretation.

SNL's Funny Super Bowl Skit for Totino's Suddenly Turned Into Something Way Creepier


During last night's pre-Super Bowl episode, Saturday Night Live again skewered big-game advertising. Vanessa Bayer reprised her bored-housewife role in a Totino's spoof.

Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever


Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see about bowls.

JetBlue Just Built a 25-Foot Rube Goldberg Machine in This NYC Storefront


It's been a good week for fun out-of-home brand activations in New York City. First, we had the Oreo Wonder Vault on 18th Street.

DeAngelo Williams and Other NFL Stars Do Their Daughters' Hair in Charming Pantene Ads


Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene.  The work extends the shampoo brand's "Strong is beautiful" positioning and emphasizes that "Girls who spend quality time with their dads grow up to be stronger women."  DeAngelo Williams of the Pittsburgh Steelers, Jason Witten of the Dallas Cowboys and Benjamin Watson of the New Orleans Saints appear in separate web videos with their little girls.

Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest


Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's.

Zoolander Crashes Barbie's Instagram and Teaches Her How to Do the Blue Steel


And the Blue Steel delights just keep on coming. Following a Fiat appearance, a bespoke perfume ad campaign and a stunning promotional debut for Zoolander No.

Rich Silverstein Discusses the Creative Pitch That Brought the Super Bowl to San Francisco


San Francisco used legendary football coach Bill Walsh's famous West Coast offense to help win its bid to host this year's Super Bowl, according to a new video featuring ad giant Rich Silverstein.

Man Creates Obnoxious Robot to Trick Telemarketers in Brilliant Quest for Revenge


One devious genius has created a robot to string telemarketers along—and the results are comedy gold.

Got $30,000? Groupon Deal Offers Personal Jumbotron So You Can Propose Spectacularly


How does a deal site score promo points on Valentine's Day? By making a totally outsized offer on a Kiss Cam-caliber romantic spectacle ...

Facebook Makes 'Friends Day' Videos for Millions of Users on Its 12th Birthday


Facebook gets back to basics—the importance of friendship—with a new product it's been rolling out to users Thursday on the occasion of its 12th birthday, which it has dubbed "Friends Day." Facebook users around the world who've logged into the social site today have been greeted with a personalized "Friends Day" video, which they can watch, edit and share.

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains


Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal with an aspirational approach that's a bit unexpected for the category.  Since this is Coors, born and bred in the Rockies, mountains naturally come into play.

Black Ops 3's 'Replacer' Takes Over for Celebrities in Their Instagram Pics


OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday.

Here's What's Behind the Mysterious Oreo Door That Popped Up in NYC Today


If you're in New York City today, and anywhere near 18th Street between 7th and 8th Avenues, head over there before 6:30 p.m.

This Video Takedown of Cola Marketing Will Make You Rethink That 'Ice-Cold Bottle of Candy'


Sure, we all know soda is far from healthy. But sometimes it's worth reminding ourselves how odd it is  that we frequently refresh our thirst with watered-down, bubbly syrup.

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign


Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine." Every 12-ounce glass bottle will feature a different design—no two bottles will be the same.


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