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2 New Movie Trailers From This Week Show How Hollywood Is Evolving the Format

There's been a movement in two directions over the past few years in how movie trailers are edited and assembled.

David Ortiz Shows Off the JerkyBot, a Drone Snack Tray That Follows You Around

There are lots of current applications of drone technology, but not many of them are very useful to the average consumer.

Pro Athletes School Gatorade Drinkers in the Brand's Most Humiliating Campaign Yet

Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box truck to mock them for drinking the beverage while not sweating.

A Vote for Hillary Is Largely a Vote Against Trump, Says This Slam Poet's Hard-Hitting Ad

What happens when celebrated slam poet, songwriter and rapper IN-Q turns his attention to the current political scene?

How a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made of Charcoal

Never mind goji berries, chia seeds and kale. On Sept.

Can't Get a Creative Recruiter to Call You Back? No Worries, There's a Bot for That

Job hunting is balls, especially when you're fresh to the industry and have little more to your name than some spec work and a wild hope.

See What a 14-Hour Flight Is Like in the Insane Luxury of a $21,000 Emirates Airplane Seat

Emirates Airlines recently upgraded Casey Neistat to first class. He filmed the experience, and it's a nine-minute testament to obscene flying decadence.

Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts

"Odd, isn't it? For a man to run when technically he shouldn't even be walking?" We live in a magical time, when disability doesn't have to spell the end of an active person's journey.

Timberland Really Wants You to Stop Lying About Seeing This Weird Motorcycle Guy at Work

Timberland wants to give liars the boot—a comfy boot, that is, and shoes too, with anti-fatigue technology, so folks won't have to invent ridiculous excuses when their tired, aching feet make them goof up in the workplace.

Cosmo Designed a Car for Women, and That's Going Over About as Well as You'd Expect

Women everywhere, rejoice! There is now a car just for us! Women's magazine and marketing menace Cosmopolitan announced at London Fashion Week that it's teamed up with car maker Seat to release a vehicle designed for "fun and fearless Cosmo girls." read more

Sonos and Rough Trade Are Giving Music Geeks the Airbnb Listing of Their Dreams

There's an Airbnb for everybody—classy desert dwellers, would-be Mowglis, horror buffs ... and even compulsive TV show-bingers.

Skittles Responds Tersely to Donald Trump Jr.'s Tweet Likening Refugees to Candy

Skittles has responded with uncharacteristic yet appropriate seriousness after being dragged into the presidential race by Donald Trump Jr., son of the Republican nominee, who posted a controversial tweet on Monday with an analogy about Skittles and refugees.

The Tragedy of MLK's Death Is Woven All Through This Brilliant Memphis Grizzlies Jersey

Basketball jerseys might seem like an odd medium for honoring historical figures or making political statements, but maybe the post-Kaepernick sports era is more woke than the one before it.

The Mythical Safe That Cost Jack Daniel's Founder His Life Just Turned Up in NYC

Every brand story contains an element of myth. In the case of Jack Daniel's, legend has it that the brand's founder, Jasper Newton "Jack" Daniel, had a mysterious safe that led to his death.  One day, after forgetting the combination, he kicked it so hard that he gave himself gangrene.

Scotts Turf Builder Makes Grass So Green, This Agency Used It as a Green Screen

Here's a little inside-baseball stunt for all your advertising production people out there. Scotts Canada is running a new commercial that shows how Scotts Turf Builder Green Max will make you grass so green, you can even use it as a green screen.

James Corden Pitches Delightfully Terrible Ad Ideas to Apple Music in This Meta Spot

There's a certain kind of advertising that you know is vying for a Cannes Lion, the kind of prestige work that will really make you think about the state of humanity—and if you're lucky, the brand behind the spot.  Apple Music's new spot, which broke on Sunday night's Emmy Award telecast and pointed

This Japanese Ad With an 18-Year-Old Grandpa Has a Clever and Quite Beautiful Twist

This story about a young woman and an old man probably won't end the way you think. The duo sit and have a conversation about the elder's health.

Apple's First Big iPhone 7 Spot Is One of the Most Gorgeously Lit Commercials Ever

Apple broke a pair of iPhone 7 commercials from TBWA\Media Arts Lab during the Emmy Awards on Sunday night, advertising the latest incarnation of the device with the line: "Practically magic." The spots push two improvements in particular—the camera's upgraded abilities in low light, and the phone's overall new water resistance.

A Designer Created a Service to Help Brands Figure Out If Their Logos Look Like Genitals

Ready to release your new logo to the world? Hold up a tick. Are you 100 percent sure it doesn't look like ladybits or man berries?

What Movie Marketers Could Do With iOS 10's Cool New iMessage Stickers

Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app.


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