Target was the benefactor of an online troll in August, when Mike Melgaard came to the retailer's defense on Facebook, telling commenters off for criticizing its move away from gender-based labels for children's products. But now Target has been totally played by an offline troll.
New York agency Chandelier Creative is known for many things: its ads for retailers like Target and Old Navy; its founder and creative director Richard Christiansen's taste in interior design; and its legendary holiday parties, for starters. Last year's bash was a tribute to Dolly Parton that featured Paul Reubens, Rufus Wainwright and enough glitz to earn a writeup in the New York Times Style Section before the doors even opened.
Around the holidays, one item you'll find in a British home is a Quality Street tin, packed with chocolates whose flavors vary by wrapper color.
If Busby Berkeley were alive today and choreographing commercials for tech products, he might have come up with something like this two-minute mini-movie by R/GA for Samsung's Gear S2 smartwatch. About 150 performers—musicians, yogis, dancers and athletes—make geometric patterns with their bodies in the aerial-perspective video, dubbed "Human Kaleidoscope," serving as the living, breathing embodiment of the new smartwatch's features. Among other things, the Gear S2 has a round shape (groundbreaking for the rectangular smartwatch category) and a rotating bezel with a trademarked operating system. The competitor of Apple Watch and Android devices touts its music, S Health and notifications by keeping its performers constantly on the move.
Coca-Cola isn't releasing a new Christmas commercial this year, choosing instead to recycle the "Make Someone Happy" spot from last year.
Amazon's advertising for its latest original series, The Man in the High Castle, includes symbols of Nazi Germany and Imperial Japan posted all over a Shuttle train in New York City's subway.
Beanie Babies, introduced in 1991, were once the hottest toys in the world. Yet they managed to get so popular without benefiting from a single TV commercial (aside from a McDonald's Happy Meals tie-in).
An ad for the Church of England, featuring people from all walks of life reciting the Lord's Prayer, won't be screened in theaters before the new Star Wars film, according to the Digital Cinema Media agency.
H&M has hired the perfect celebrity endorser for its over-the-top, candy-coated holiday spectacular: Katy Perry. The pop star and walking acid flashback anchors a new two-minute commercial for the clothing chain, grinning and prancing through every imaginable Christmas trope while her new single, "Every Day Is a Holiday," plays in the background.
Hold on, Samantha Bee is a Jedi? Fans of The Daily Show already know Bee, of Jon Stewart's dear departed Best F#@king News Team, as an intellectual badass.
It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time.
Britain was the country that turned Christmas into an advertising showcase. But this year, a Spanish ad from Leo Burnett Madrid might just beat anything the U.K.
Foldable bike brand Brompton Bikes has launched #MyUnseenCity, a worldwide effort to commission videos exploring the hidden parts of people's cities.
If you watched the most recent Game of Thrones finale, you're probably going to be a bit shocked to see the poster for next season.
Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle features along the way. You have to watch it here on the Honda website.
Julia Louis-Dreyfus scores some new co-stars in her latest for Old Navy, and the ensemble suits her well.
Using everything from state-of-the-art fighter jets to a charismatic mop bucket, the crew of the USS Dwight D.
Stock photo humor is the gift that keeps on giving, in this case thanks to Scion, which has rolled out two new spots in its "Weird, right?
You won't find kitschy stockings and hardened fruitcakes at a Marks & Spencer home. Building on its "Adventures in..." campaign, the British retailer is launching a multi-film series to showcase its holiday-themed food.
We've seen a few clever marketing campaigns over the years that had to be activated by two people in order to work.